Shiksha Guruji | MBA Business Analytics

MBA in Business Analytics

Duration - 2 years
Eligibility - A minimum of 50 per cent aggregate or equivalent in bachelor’s degree from a recognised university.
Overview - The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Business analytics makes extensive use of statistical analysis, and the applications of business analytics span all functional areas. Business analytics has emerged in recent years as a powerful and required capability for firms in competitive markets. The quantity, quality and diversity of available data have never been greater, which has created new and significant opportunities for organizations to use data to improve their decisions with respect to both internal resources as well as external interactions with suppliers and customers.

Scope and Career opportunities

Companies rely on business analytics to interpret data to arrive at decisions per market scenarios. It helps them to monitor performance indicators and decipher the results. All these functions require people who are trained to understand these conditions and have the specializations to provide the company with in-depth analysis.

Let’s look at some of the exciting aspects of this job profile.

This is a relatively new position in the management domain. Growing internet penetration and the advent of social media have increased the relevance of this position.

This position’s three main analytical domains are Descriptive, Predictive, and Prescriptive.

The sectors that prefer candidates with an analytical background include retail, IT, e-commerce, banking and telecom.